For 25 years HOF has been the flagship store for all Black Flys and Fly Girls has to offer, including products from our Fly Families.
Black Flys was started in 1991 as the first eyewear designed for Surfers and Rock Stars, and we reflected that aesthetic in our stores worldwide.
Now as our Silver anniversary begins we open our 24th store on 6000 Pacific Coast Highway in Newport Beach, CA.
We may have a cleaner look but our roots will always remain deep and dirty in the West Coast lifestyle.
Come visit our new location if your in Southern California, or browse around the site.
Sunglasses, apparel, soft goods and more, we have what you need to stay fly.